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Repeat sales is what it's all about
Here is an example of the sales made to just two of my clients in Ottawa and a reason why it is so important to give good service and keep in touch.
I'm running out of things to sell to her, but thank god for our amazing multi line of products. She still needs cookware and more Max-Vacs.
Shirley Piggozzo (her first eight orders were layaway and all sales since were cash)
'86 $2305.
'87 $2759.
'87 $1485.
'89 $3788.
'90 $1472.
'91 $1099.
'92 $1623.
'93 $979.
'01 $599. Here is where Shirly bought a water filter
'02 $136.
'03 $357.
'04 $598. Here she bought a compact air purifier
'05 $298. Cartridges for water and air filter
'06 $298.
'07 $327. Here she added a shower filter
'08 $369. Cartridges for the above
'09 $369.
'10 $369.
'11 $369.
Total sales of $19,599.00
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Francine Ryan
'81 $1160.40
'81 $409.70
'82 $261.80
'84 $458.47
'85 $81.10
'86 $1297.00
'87 $1689.00
'91 $598.00
'92 $189.05
'93 $462.00
'96 $599.00
'97 $486.40
'01 $179.00
'03 $449.00
'03 $469.00
'04 $679.65
'05 $136.00
'06 $296.40
'07 $296.00
'08 $296.00
'09 $296.00
'10 $296.00
'11 $296.00
This client has a water purifier in her kitchen, a water filter at her cottage, a shower filter and now an air purifier. Which means she will be buying from me a every year for the rest of our lives.
It's nice to have more than one product to offer your clients.
The secret to successful residual sales is to be honest to your clients and treat them with great respect. I even sing happy birthday to some of my clients.
Here is a letter I just received from a client who has been buying since 1983 and has placed over 20 orders for products. She has a BelKraft 2000 filter in the kitchen, a shower filter and a 6 stage air purifier, so I see her annually.
Many thanks for always remembering my birthday, Ron.
It it great fun to receive birthday wishes by phone or by mail.
You have contributed to making May 5th special for me.
I guess I will be seeing you in a little while to get replacement cartridges for 2 water filters and one shower filter.
Wishing you a great weekend,
Johanne
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