Repeat sales is what it's all
Here is an example of the
sales made to just two of my clients in Ottawa and
a reason why it is so important to give good
service and keep in touch.
I'm running out of things
to sell to her, but thank god for our amazing
multi line of products. She still needs http://www.belkraft.com/Waterless_cookware.html
and more Max-Vacs.
(her first eight orders were layaway and all sales
since were cash)
'01 $599. Here is where
Shirley bought a water filter
'04 $598. Here she bought a
compact air purifier
'05 $298. Cartridges for
water and air filter
'07 $327. Here she added a
'08 $369. Cartridges for
Total sales of $19,968.00
This client has a water
purifier in her kitchen, a water filter at her
cottage, a shower filter and now an air purifier.
Which means she will be buying from me a every
year for the rest of our lives.
It's nice to have more than
one product to offer your clients.
I have many hundreds of
clients with multiple systems like this.
It's all about residual income. If
you sell cookware, cars, vacuums, real estate or
anything, you could be doing this 'hit and run'
type of sales till you die.
Here is something I have been
doing for years now. Let's say you did a promotion
filters at 29.00. You would of coarse sell a
ton of them at that price. Many of the people that
you see when you install the shower filter will
buy more products, but one year later you go back
to replace the shower filter cartridge and you ask
the client if they would like to get it for free.
Of coarse they would and let assume they buy a water purifier to
get it free. Now you go back 12 months later and
you ask if they would like to get the purifier and
the shower filter cartridges free. You show them a
stage air purifier for the bedroom so that
they will have great nights sleep. A year later
again you ask them if they would like the shower
and water and air cartridge free and now you show
them the 10
stage air purifier for the main floor. Now
12 months later you go back to replace all these
cartridges and ask if they would like to get the
626.00 worth of water and air cartridges for free.
Now they might be getting nervous at this point,
but who can say no to free stuff?
You show them the BelKraft
Big Blue whole house water system so they
can bath and shower in clean water.
Twelve months later you ask them
if they would like to have 868.00 worth of water
and air cartridges for free. (the shower filter
was not replaced as they don't need it with the
wholehouse system) You now show them the Vacumatic
cookware and give them double the discount
in free products. For example, if the discount on
a set is 450.00 you can give them instead 900.00
in free product and you actually make more money
If they decline your great offer,
you can still be grateful for the 868.00 they will
give you every year for the rest of your life.
Imagine having 100 clients with
these filters? Do the math. Imagine having 1000
clients with these filters. Do the math again and
ask yourself this, if it takes you 10 or 15 years
to establish 1000 clients with water and air
filters could you retire on that amount of sales?
The most secure income and future
is by owning your own company and having your own
clients that no one can take from you. The
BelKraft franchise program is the only way you can
retire wealthy, guaranteed.
There is also a lot business to be
had in offices. I have some offices with dozens of
air and water systems. Also many with our water
coolers with built in purifiers.
I service one office building
that has 18
Universal water purifiers. It takes me 4
hours to replace the cartridges and another 4
hours in the Spring to clean them. For this they
pay me 5600.00 a year. I want more offices like
The secret to successful
residual sales is to be honest to your clients and
treat them with great respect. I even sing happy
birthday to some of my clients.
Here is a letter I just
received from a client who has been buying since
1983 and has placed over 20 orders for products.
She has a BelKraft 2000 filter in the kitchen, a
shower filter and a 6 stage air purifier, so I see
thanks for always remembering my birthday, Ron.
It it great fun to receive birthday wishes by
phone or by mail.
You have contributed to making May 5th special
I guess I will be seeing you in a little while
to get replacement cartridges for 2 water
filters, my air purifier and one shower filter.
Wishing you a great weekend,
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